Rafael Román Martel

He was wrong in saying that the chief point of attack would be that he “doesn’t look like all those other presidents on dollar bills.” He wishes that were it.

But McCain does need to raise fears about Obama; that is, play on voters’ worries about electing a man they don’t know who has only a few years of experience in federal office. (Indeed, Obama’s only been in the Senate since 2005, and he spent most of 2007 and 2008 running for president, paying almost no attention to his duties in the Senate, as witness his absentee record.)

These fears will focus on two key areas: the economy and national security.

McCain needs voters to hear repeatedly, from top economists and office-holders, that Obama’s tax-hike plans spell economic doom. The campaign must explain that Obama is not simply raising taxes on the rich, he’s crippling their ability to generate jobs, make investments and produce wealth. (For example: “When Obama says he’ll only tax the rich, he’s saying he will only tax the engine room, not the rest of the ship.”)

The public must learn what the impact of doubling the tax on capital gains would be — how it would drive investment out of the country and cost us one to two points a year in economic growth for the rest of the decade.